Mammut hired three new VP-level roles to its North American team structure to drive growth across sales, operations, marketing, and partnerships.
After two years as the SVP of brand and marketing at Edge Eyewear, a performance and safety eyewear brand, Mammut North America welcomed back VP of Marketing Maddie Petry, who had previously been marketing director for Mammut from 2019 to 2021. She re-joined the company as VP of marketing in January 2023, headquartered in Boulder, CO.
Brian Block will join Mammut NA as VP of sales in May based in Salt Lake City, UT. He brings decades of experience working in outdoor and climbing brand sales, most recently for Black Diamond Equipment. Block is responsible for helping to drive retail partnerships and the brand’s expansion into new markets.
Garrett Waldron, Mammut NA’s new VP of operations, comes to the company from Marmot, where he spent 16 years as director of inventory management. He joins the company in May based in Santa Rosa, CA.
Recent promotions include Leah Simkoff to VP of finance, Ian Armstrong to national sales director and Collin Jenkins to commercial director.
“Mammut is known for its commitment to the highest quality and standard of product, and this commitment extends to our talent acquisition and development, exemplified in these key hires and promotions,” said Mammut North American GM Kris Kuster. “With a rejuvenated focus on retail and resort partnerships, from POWDR Corp. and Backcountry.com to Avalanche Canada, Outdoor Gear Exchange, and more. These new hires come in the wake of a redefined purpose around brand growth and engagement. We could not be more thrilled to welcome Maddie, Brian and Garrett to the team and congratulate Leah, Ian and Collin on their well-deserved promotions; and are certain that their specific expertise will benefit not only the brand direction but our valued customers, consumers and employee base.”
