Mammut hired Vanessa Block as sales director, leading Mammut’s next growth phase. Mammut also added four new sales rep groups to cover all territories in North America.
The new rep groups include Alpin Sales, Inc., covering the Rocky Mountain regions, Palisades Trading, covering the Midwest, Three Saints Outdoors, covering the Southwest and Pacific Northwest regions, and The Lupine Group, covering the Southeast, Texas, Arkansas, Louisiana, and Oklahoma.
“We have doubled business since 2018 and have set an ambitious but highly achievable goal to continue increasing Mammut’s growth by 100 percent over the next three years,” said Mammut North American GM Kris Kuster. “Part of this culture of action is to fulfill all territories and further develop the sales, operations, finance, and marketing programs. With Vanessa’s expertise in sales, she is primed to launch us into this exciting next phase of business, and by bringing on these additional regional sales partners, Mammut’s presence nationwide will be a strong force to be reckoned with.”
Before joining Mammut, Block was the apparel manager and national sales lead at Black Diamond Equipment, where she directed sales strategy and management of wholesale partners. The company said, “Her deep passion for business growth and development paired with her tenured experience in the outdoor industry, makes her the perfect candidate for leading Mammut’s sales teams to success.”
“I could not be more excited to join this powerhouse Swiss brand that is building incredible momentum and brand insistence in the U.S. market,” said Block in the company release. “I have always been so impressed with the caliber of product, the intensity and dedication of the teams, and the motivation of the new and existing rep force here in the North American market. It is an honor to join such a purpose-driven and grounded team, helping to elevate this brand to its next goals and beyond.”
“Mammut has a long-standing history as a top mountain safety brand rooted in authenticity and quality, values that are a great reflection of who we are as an agency,” said Megan Fogg, Alpin Sales. “With Mammut’s best-in-class avalanche safety gear, world-renowned climbing equipment and the finest quality mountaineering and ski apparel, we are looking forward to representing this brand in the Rockies. Mammut has massive opportunities for growth in the North American market, and we couldn’t be more excited to be partnering together to bring the brand to its next level.”
Photos courtesy Mammut
