Mammut Sports Group AG appointed Felix Muennich as chief commercial officer, effective November 1. Muennich is an 18-year veteran working in the sporting and consumer goods industry, most recently at Nike.

At Nike, Muennich worked for 12 years in various positions, from general and wholesale management to cross-channel DTC. Most recently, he worked as the VP for inline stores for the EMEA. Before that, he had been with the Boston Consulting Group for six years.

Heiko Schäfer, CEO, Mammut, said: “With over 18 years of experience in the sporting and consumer goods industries, Felix is a true commercial expert. I am convinced that Felix will use his full energy and expertise to grow our business across all sales channels. I am very grateful that Simen Mørdre, our CCO ad interim until now, hands over a strong and driven team. I look forward to continuing to work with Felix and our highly committed commercial team.”