The Swiss outdoor company Mammut Sports Group AG has appointed Heiko Schäfer as CEO, effective September 1, 2022. The Seon-headquartered company said Schäfer will focus on “strengthening the iconic Mammut mountain brand and accelerating its growth on a global level”.

  • Schaefer held the COO position at German fashion label Hugo Boss from March 2020 and as CEO of the Tom Tailor Group from 2016 to 2019. Before that, he spent six years at Adidas, most recently as senior vice president of operations for the company’s Sports Style division.

The hire comes after Mammut announced in September 2021 that Oliver Pabst, shown right, was stepping down as CEO following the completion of a change in ownership from Conzzeta to Telemos Capital.

Greg Nieuwenhuys, who has headed Mammut as interim executive chairman since September, will continue to work with Schaefer and Mammut as board chair.

Nieuwenhuys said: “Over the past months, we have prepared Mammut for its next phase of growth. I am proud of the passion demonstrated by Mammut colleagues around the globe and excited to announce Heiko as CEO. I look forward to the collaboration and reaching greater summits together.”

Photos courtesy Mammut