Makura Sport has partnered with Sidelines Sports, a Canadian sporting goods wholesaler and distributor, to make the company’s mouthguards available to customers and athletes throughout Canada.

“This is an exciting evolution for Makura,” said Robert Davies, managing director of Makura Sport. “We have spent years developing our brand and reputation in Europe, but our goals have always been to think bigger and set Makura apart as the mouthguard of choice for athletes around the world. Entering the North American market is another exhilarating and important step in that direction.”

“We are excited to work with Makura to expand its presence in Canada and make it the preferred choice everywhere one Canadian athlete at a time. We are looking forward to a great long-term business relationship with Makura Sport,” said Bruce Behrend, owner of Sidelines Sports.

Sidelines Sports carries and distributes convertible versions of all of Makura’s original products, Toka, Ignis, Tephra Max and Lithos as well as Makura’s newest entry-level mouthguard the Kyro Pro.