Madshus, the Seattle-based ski company, announced the growth of its U.S. sales force with the appointment of Chad Willems as its new sales representative for Washington and Oregon.

Peter Hale, long-time NW rep and race services director, will continue representing the brand in ID, MT and AK, as well as the inland northwest to include the Methow Valley and the Spokane area, while Willems takes over Washington and Oregon.

“We will all benefit from Chad’s perspective and experience. He is highly versed, enthusiastic, and keenly active in the full spectrum of our sport including racing, family and backcountry skiing,” Hale said.

Chad Willems has an extensive background in the Nordic retail business and worked as a store manager, Nordic buyer and a very effective on-the-floor salesman at a shop that was a key Madshus dealer. In his free time, Willems enjoys competitive cycling and found Nordic skiing to be a great way to train for cycling. Willems currently resides in Bend, Oregon where he is a very active part of the Nordic skiing community.

“I am happy to have the opportunity to represent Madshus and an activity that I love,” Said Willems. “I'm enjoying reconnecting with folks in the retail and Nordic skiing community that I've gotten to know over the years, and meeting some new ones as well,” he said.   

As the brand continues to grow, Madshus is expanding its international presence, with a strong focus on North America. Madshus sales staff can look forward to increased POP materials, technical information, new Madshus store signage for Nordic Departments, and more. Madshus is expanding their exposure with a wide variety of websites and social media, including their new Facebook page. “Like” Madshus now to keep up with latest news.