Mad Engine announced that its senior vice president of licensing, Cindy Levitt, is retiring at the end of 2022.
Levitt’s decision to retire concludes a career spanning more than 30 years in retail licensing. Levitt started her career as the first hired employee at Hot Topic. In 2019, she joined Mad Engine to drive the company’s content strategy, oversee negotiations with studios, musicians, artists, and other IP holders, and assist the executive team with managing licensor relationships.
“Mad Engine and the entire licensing industry have benefited from Cindy’s expertise in connection with both content and product,” said Danish Gajiani, Mad Engine’s CEO. “Mad Engine’s staff, board and our many licensing partners feel privileged to have worked with Cindy and benefited from her vision over the years.”
Mad Engine named Kelly Schulman as its senior vice president of licensing. She came from Fifth Sun in an executive capacity before Mad Engine acquired the company in July 2021. Having spent the last year with Mad Engine and the previous ten years in the licensed apparel industry, Schulman is familiar with Mad Engine’s business, its licensor partners and its go-forward strategy. In addition to these two internal changes, Mad Engine also promoted Jessica Jordan to vice President, reporting to Schulman.
“While it is bitter-sweet to lose Cindy, we feel very confident with Kelly taking over the reins,” said Dean Allen, Mad Engine’s CMO. “We have worked closely with Kelly over the past year, and she has been an excellent addition to the team. We are very excited about Mad Engine’s future.”
