Macy’s announced it will again launch midnight sales on Thanksgiving night, when it will offer a mobile app that will help customers browse and shop for specials specific to their local store. The department store said it will offer savings on hundreds of items online and at its more than 800 locations nationwide for those looking to get a head start on their holiday shopping.
“For the first time last year, Macy’s stores nationwide opened at midnight and our customers loved getting a head start on their holiday shopping,” said Peter Sachse, Macy’s chief stores officer. “Based on their enthusiastic response, we plan to repeat it again this year. We’ve also created a new tool to help customers plan their shopping strategy with an enhancement to Macy's mobile app that will identify and locate specials throughout each store on Black Friday.”
An iOS-only Black Friday enhancement to Macy’s official mobile app will offer customers a digital tool to help plan their shopping strategy in advance. Beginning Nov. 15, Macy’s customers will be able to view Black Friday specials on their mobile device, create personal shopping lists they can edit and share with friends, and receive push notifications that will offer details on previously unadvertised specials.
In addition, the new Black Friday feature on Macy’s mobile app will allow customers to browse Black Friday specials specific to each Macy’s, helping them navigate their local store by sending the department name and floor for each special by store location. This enhancement will make Black Friday more productive for Macy’s customers by allowing them to create a shopping strategy before setting foot in the store. The new Black Friday feature, created through a partnership with eBay Inc., will be available for iOS devices and can be used by downloading the Macy’s App at the Apple App store.
