Macy's, Inc. reported total sales of $2.183 billion for the five weeks ended Oct. 2, an increase of 6.9% compared with total sales of $2.042 billion a year ago. On a same-store basis, Macy's, Inc. sales were up 4.8% in September.

“We are very pleased with our sales performance in September. The back-to-school season has been one of our most successful in years, including continued strong results from private brands such as American Rag and the launch of Material Girl, the exclusive juniors brand by Madonna. We also have launched the Kenneth Cole Reaction men's sportswear brand exclusively at Macy's, and we are preparing for the coming of Sean John men's sportswear exclusively at Macy's,” said Terry J. Lundgren, chairman, president and chief executive officer of Macy's, Inc. “We continue to be impressed by the ability of our My Macy's localization initiatives to address specific customer needs by location, including in those pilot markets where implementation now is in its third year. The sales growth at both Macy's and Bloomingdale's has fueled a high level of energy and spirit within our organization. We believe this momentum will work to our benefit as we approach the upcoming holiday selling season.”

For the year to date, Macy's, Inc. sales totaled $14.930 billion, up 7.0% from total sales of $13.947 billion in the first 35 weeks of 2009. On a same-store basis, Macy's, Inc.'s year-to-date sales were up 5.0%.

Online sales ( and combined) were up 29.3% in September and 29.8% year to date. Online sales are included in the same-store sales calculation for Macy's, Inc.