Macy’s Inc. announced that Emily Erusha-Hilleque has joined the company as senior vice president for Macy’s private brands. In this role, Erusha-Hilleque will lead the company’s private brands design division, including apparel, center core and home design teams as well as drive the private brand’s strategy in partnership with Macy’s merchandising and sourcing teams. She will report to Macy’s CMO, Nata Dvir.
“I am thrilled to welcome Emily to our winning team. She is joining Macy’s at an exciting time in our transformation. We are building on our strong legacy to create a portfolio of private and market brands that are compelling, unique and appeal to both our current and future customers,” said Dvir. “Establishing our private brand portfolio as our differentiator is a key tenet of the Win with Fashion and Style pillar of our Polaris strategy. Emily brings leadership and expertise in creating industry-disrupting brands and driving successful product design and merchandising strategies. She has her finger on the pulse of the consumer and on trends. She will ensure that our private brands reflect our customers’ wants and needs across categories. I know she will be pivotal in propelling our merchandising transformation forward.”
Erusha-Hilleque joins Macy’s from Target Corp., where she most recently served as its design director, Ready-to-Wear, Young Contemporary Private Label, Design Partnerships. In that role she was responsible for building, launching and growing its Gen Z + Culture-focused private label, Wild Fable. Designer collaborations include Levi’s, Christopher John Rodgers, Alexis, Rixo, Nili Lotan, Sandy Liang, Victor Glemaud, Rachel Comey, Christian Robinson, and LEGO.
“Macy’s is a beloved brand with a strong legacy of being an authority in retail and one that continues to invest in the customer of today. I am so excited to be joining the company to help drive its private brand’s transformation,” said Erusha-Hilleque. “I am looking forward to working with Nata and the entire team to discover innovative ways to further elevate Macy’s private brands and position them for continued success.”
