Macy’s Inc. named Massimo Magni chief customer and digital officer, effective August 21.
In this role, Max will guide the strategic long-term vision and growth of Macy’s, Inc.’s digital business, aligned on customer-centric strategies that leverage data and analytics to enhance the consumer journey across touchpoints. These include the company’s e-commerce sites, mobile apps, marketplace, loyalty, and gift registry programs.
A more than 20-year veteran of McKinsey & Company, Inc., he was most recently a senior partner co-leading McKinsey’s NeXT Commerce and the global leader of the Consumer Growth Practices helping clients develop customer-centric and data-driven initiatives to drive profitable and sustainable growth.
“I’m excited to welcome Max to Macy’s, Inc. He brings to the team an innovative, customer-led mindset that will help advance our digital business and strengthen our customer relationships. His passion for and experience with portfolio optimization, e-commerce and digital analytics transformation makes him a great fit for the organization,” said Tony Spring, president and CEO-elect, Macy’s, Inc.
