Macy’s announced plans to expand its store-within-store Backstage locations across the U.S. beginning April 9 through June 2022 with 37 new locations nationwide.

Macy’s Backstage store-within-stores range from 11,000-to-16,000 square feet, offering a continually changing product assortment.

“Macy’s Backstage inspires customers to express their personal style through its offerings of quality merchandise and brands at great prices, which is why we look forward to bringing Macy’s Backstage into more of our local communities,” said Michael Hersh, Macy’s vice president, off-price. “We are especially excited to bring Backstage to our downtown stores in Chicago and New York City as the brand expands nationwide.”

Fueled by the growth of Macy’s Backstage in nearly 300 stores nationwide, Macy’s will open a Backstage inside its Macy’s State Street flagship store in Chicago on April 9. In May, Macy’s Backstage will also expand to Macy’s New York City flagship store, Herald Square, with over 15,000 square feet of dedicated store-within-store retail space.

Macy’s accelerated its off-mall, small format expansion last year with two free-standing Backstage locations in Dallas, TX and three Market by Macy’s locations in Dallas, TX and Atlanta, GA. Macy said it plans to open additional off-mall locations throughout 2022.

The first store-within-store Backstage locations to open in April include:

April 9, 2022

  • Macy’s Kenwood Towne Centre, Cincinnati, OH
  • Macy’s Mall of Georgia, Buford, GA
  • Macy’s Mall at Greece Ridge, Rochester, NY
  • Macy’s Oxford Valley, Langhorne, PA
  • Macy’s Santa Maria Town Center, Santa Maria, CA
  • Macy’s State Street, Chicago, IL*
  • Macy’s Tyrone Square, St. Petersburg, FL

April 23, 2022

  • Macy’s Chandler Fashion Center, Chandler, AZ
  • Macy’s Easton Town Center, Columbus, OH
  • Macy’s Florence Mall, Florence, KY
  • Macy’s Imperial Valley, El Centro, CA
  • Macy’s La Cumbre Plaza, Santa Barbara, CA
  • Macy’s North Dartmouth, Dartmouth, MA
  • Macy’s Peachtree Mall, Columbus, GA
  • Macy’s Salem Center, Salem, OR
  • Macy’s Sherwood Mall, Stockton, CA
  • Macy’s Southpark Center, Strongsville, OH
  • Macy’s Westfield Brandon, Brandon, FL
  • Macy’s Westfield North County, Escondido, CA

May 2022

  • Macy’s Bolingbrook, Bolingbrook, IL
  • Macy’s Boise Towne Square, Boise, ID
  • Macy’s East Lansing, Okemos, MI
  • Macy’s Fashion Place, Murray, UT
  • Macy’s Fox Valley, Aurora, IL
  • Macy’s Herald Square, New York City, NY *
  • Macy’s Valencia Town Center, Santa Clarita, CA
  • Macy’s West Acres Mall, Fargo, ND

June 2022

  • Macy’s At the Shops at Wiregrass, Wesley Chapel, FL
  • Macy’s Belden Village Mall, Canton, OH
  • Macy’s Cielo Vista Mall, El Paso, TX
  • Macy’s Coddingtown Mall, Santa Rosa, CA
  • Macy’s Crossroads Mall, Portage, MI
  • Macy’s Gurnee Mills, Gurnee, IL
  • Macy’s Hilldale, Madison, WI
  • Macy’s Manassas Mall, Manassas, VA
  • Macy’s Patrick Henry, Newport News, VA

* indicates flagship locations

Photo courtesy Macy’s