MacNeill Pride Group (MPG), designer and manufacturer of outdoor products and sporting goods, announced it had acquired Rightline Gear, an Asheville, NC-based outdoor and automotive gear designer. The terms of the transaction were not disclosed.
MPG is a portfolio company of Centre Partners.
Loran Evans, Rightline Gear’s founder and CEO, will remain with the company. Cory Tholl, president and general manager of Klymit, an MPG brand, will lead its Camp segment of the portfolio currently made up of Klymit and Rightline Gear.
With the acquisition of Rightline Gear, MPG continues its expansion through acquisition.
Rightline Gear is the fourth addition to its outdoor platform in less than two years. Its footprint in new and complementary markets capitalizes on continued momentum from the acquisitions of Klymit in July 2021, GCI Outdoor in May 2021 and ORCA in December 2019.
All of the brands across MPG’s portfolio share complementary outdoor usage occasions.
“Our purpose is to inspire time together outdoors by promoting a passion for adventures big and small. Rightline Gear is yet another addition to our growing portfolio of outdoor brands that further serve our mission,” said Keith Bornholtz, CEO, MPG. “Their commitment to providing innovative, dependable products is highly complementary with MPG’s reputation for passion-driven, rugged product quality. We know that outdoor experiences are always more powerful when shared. Adding Rightline to our well-designed platform of brands better enables outdoor enthusiasts to explore and share their passion.”
Cory Tholl, president and general manager, Klymit, said, “This acquisition deepens our commitment to providing products that meet multiple consumer needs for multiple outdoor usage occasions across our platform. We’re confident in our ability to share Rightline’s products with even a wider range of consumers.”
