Lyle & Scott, the golf fashion brand based in Hawick, Scotland, has hired Wayne Webster as national sales manager as it launches in the U.S.

Webster has more than 25 years of experience in the golf apparel industry, having held senior positions at Nautica Golf and Glengate Apparel and as Country Manager and VP of sales for the Golf and Fashion Divisions of J.Lindeberg USA.

“Our entry into the U.S. is a committed long-term investment. We continue to listen to our American team to create distinctive collections for a wide and diverse range of golfers from those seeking a fashion-forward performance piece or something more timeless,” said Chris Somerton, head of golf for Lyle & Scott.  “As an authentic golf brand born in Scotland, we’re a versatile alternative to me-too designs with a passion for making our sport more exciting, inclusive and accessible to everyone.”