Luth-AR, LLC announced that longtime firearms salesman Shane Cuperus received a promotion to a national sales leadership position, effective immediately.
The company said that Cuperus assumes the role at an exciting time for Luth-AR and will lead its North American distributor and dealer direct sales for its law enforcement, dealer, wholesale, and OEM markets.
Cuperus joined Luth-AR in 2019 as a general manager. He has served as a reserve officer for the past 15 years and in various roles within the firearms industry. He brings an extensive background in distributor sales, dealer direct sales, law enforcement, and government bids.
Cuperus will work with regional sales managers, distributors and dealers in each territory and oversee the sales department at Luth-AR headquarters.
Randy Luth, CEO and founder of Luth-AR, said, “We are excited to have Shane out generating excitement around the Luth-AR products and innovations. His depth of experience and capabilities will complement our growing team and initiative to support our national growth.”
Photo courtesy Luth-AR
