Lululemon confirmed that it laid off approximately 120 Lululemon Studio employees following the announcement that it partnered with Peloton and the related discontinuance of its Mirror device.

“As we considered the Peloton partnership, the most difficult decision was the direct impact the evolution will have on approximately 120 of our people who support Lululemon Studio today,” a company spokesperson said in a media statement. “True to our company values, we will support those impacted through the transition. We deeply appreciate their contributions and recognize how difficult this announcement is for the team.”

In mid-July, Lululemon confirmed reports that it had laid off 100 employees from Lululemon Studio, which represents its Mirror-connected fitness business. At the time, Lululemon said the decision reflected a shift to focus on digital content.

As reported, under its five-year partnership, Peloton becomes the exclusive digital content provider for Lululemon’s Studio at-home workout offering while Lululemon takes over as the exclusive athletic apparel partner to Peloton. Lululemon will stop selling its Mirror device at the end of 2023, ditching a plan to sell the business.

Photo courtesy Lululemon