Lululemon is planning on closing its seven remaining stand-alone Ivivva stores — three in Canada and four in the U.S. — by the middle of next year.
“We’ve made the decision to close what remains of the ivivva business in order to unlock capacity to support our long-term growth,” Celeste Burgoyne, executive vice president of Americas and global guest innovation for Lululemon, said in a statement emailed to CNBC. “We have forged strong relationships with an engaged community of active girls and we look forward to connecting with them through the lululemon brand.”
The statement said the retailer will work to find job opportunities for all Ivivva store employees, while it expects this announcement “to impact a small number of employees working at the company’s headquarters,” in Vancouver.
Lululemon will also be pulling any remaining assortments of Ivivva merchandise out of eight Lululemon stores, where it still has shop-in-shops.
In 2017, the retailer announced it would close 40 of its 55 Ivivva-branded stores, convert half of the remaining 15 to Lululemon stores and keep the other Ivivva locations open.