PBteen, owned by Williams-Sonoma Inc., formed an exclusive home decor partnership with Ivivva, the athletic apparel brand created by Lululemon.
Available for purchase in July 2017, the Ivivva for PBteen capsule collection offers a range of home decor products including furniture, bedding and decorative accessories. Featuring signature prints from Ivivva’s Fall 2017 season and a bright, inspirational aesthetic, the collection includes more than 40 pieces, from bedding and desk accessories to a ballet barre and goal boards.
“We believe that girls are unstoppable and we are excited that they can now express themselves by creating an Ivivva bedroom space that inspires them to dream big and achieve their goals,” said Kristy Maynes, general manager of Ivivva by Lululemon.
“We are proud to partner with Ivivva, a like-minded brand who encourages girls to express themselves and develop their inner confidence,” says Jennifer Kellor, executive vice president of merchandising, PBteen. “Ivivva brings vibrancy of color and pattern to the collection, creating functional and inspirational spaces.”
The Ivivva for PBteen capsule collection will be available in July 2017 in PBteen stores and online at PBteen.com. In addition, an assortment of products from the collection will be sold in select Ivivva stores and online at Ivivva.com.
Ivivva has more than 70 locations across North America and is headquartered in Vancouver, BC, Canada.
Williams-Sonoma Inc. owns Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham and has 624 stores in total.
Image courtesy PBteen
