Lululemon Athletica, Inc. announced the nationwide expansion of Lululemon Like New, the brand’s first trade-in and resale program.
Starting on April 22, Lululemon Like New will be available across all participating U.S. stores, following a two-state pilot in 2021. The Like New program reinvests 100 percent of profits to support Lululemon’s Impact Agenda, including making 100 percent of products with sustainable materials and end-of-use solutions by 2030.
“Bringing Lululemon Like New to all U.S. guests is a major step toward a circular eco-system and achieving our Impact Agenda goals to reduce our environmental footprint,” said Celeste Burgoyne, president, Americas and global guest innovation. “We’ve seen incredible momentum from our pilot program, and we look forward to welcoming new guests nationwide.”
Built on a circular model, Lululemon Like New extends the life of products. Through the program, customers can trade in used Lululemon clothing for an e-gift card at one of its more than 390 participating U.S. retailers and shop resale products online at likenew.Lululemon.com. The expansion includes gently used Lululemon products, ranging from pants, tops, shorts, and jackets, with new items added daily.
Lululemon Like New first debuted in May 2021 with a trade-in trial run across more than 80 participating stores in Texas and California. The company partnered with Trove for the pilot and expansion to support resale operations.
