Lululemon and Xponential Fitness confirmed that their retail partnership continues following Lululemon’s new five-year partnership with Peloton.
As reported, Peloton will develop digital fitness content for Lululemon, while Lululemon will become Peloton’s primary athletic apparel provider. Lululemon also plans to discontinue sales of its Studio Mirror product before the end of the year.
In October 2022, Xponential Fitness debuted workouts across its four brands—Pure Barre, Rumble, AKT, and YogaSix—on Lululemon Studio, the retailer’s loyalty program. Under the partnership, Lululemon’s loyalty members gain access to on-demand and live-streamed content, including discounted classes at Pure Barre, Rumble, AKT, and YogaSix physical locations.
“Xponential Fitness has been a valued partner since we announced our Lululemon Studio collaboration in October 2022, and we look forward to continuing to grow and invest in our joint retail partnership with them,” said Celeste Burgoyne, president of the Americas and Global Guest Innovation at Lululemon. “While Lululemon will strategically move away from providing all partner content on Lululemon Studio after October 31, 2023, we very much look forward to continuing partnering with Xponential Fitness and their local studios around the world.”
“We are pleased to continue our successful retail partnership with Lululemon, and we look forward to deepening and expanding our collaboration,” said Anthony Geisler, CEO of Xponential Fitness.
Xponential Fitness’ brand portfolio includes Club Pilates, CycleBar, StretchLab, Row House, YogaSix, Pure Barre, Stride, Rumble, and BFT.
