Lotto Sport USA has launched its first integrated marketing campaign in the company’s history.  The campaign will consist of print, television and web advertising along with in-store point of sales. 

“This is the first time Lotto Sports USA has put significant advertising dollars behind the brand to generate awareness and excitement at the peak buying season,” said Richard Hiltz, general manager of Lotto Sport USA. “Our parent company, Lotto Sport Italia, is one of the premier soccer brands internationally. They are known for their innovation, technology, design and outstanding fit and comfort in performance footwear. Over 300 international professional soccer players wear our soccer cleat. We now want to build the Lotto brand here in the U.S. and this advertising campaign is our first step in generating awareness among avid soccer players and fans.”

The print ad campaign will break this month in core soccer publications and run through August.  There are three print ad executions called Twist-N-Go, Zhero Gravity, Red and White.

In-store point of sale is an integral part of the marketing campaign.  In-store contests, gift-with-purchase programs, technical information, banners, brand signs and shoe shelves are available to merchandise the entire 2008 Lotto USA footwear collection.

“We are confident that this integrated marketing campaign combined with strong sales efforts, we will increase brand awareness for Lotto Sport here in the U.S. which will lead to long-term success,” continued Hiltz.