Lotto Sport Italia has renewed its contract with Sover for the production of its eyewear collections until June 2007. The licence will have a worldwide validity.
Relations began in 1999 between Lotto Sport Italia and Sover, a company with over 40 years of sector experience. Since then, a rapid growth in sales has been achieved, reaching around 2 million in 2003. Lotto Sport Italia has a total sales turnover for eyewear, paper transformation and underwear licenses of 6 million Euros, 33% of which comes from eyewear.
One of the reasons that prompted Lotto to renew its existing agreement with Sover is the synergy created by the alignment of Lottos product and communications strategies.
The new collections feature an optics line named “Performance” with high-tech content (lenses, materials and design). These have been developed with the support of Lotto-sponsored tennis instructors, ATP and WTA Tour circuit professionals and footballers, who have put their practical experience at the disposal of Sovers team of experts.
