Lotto Sport Italia opened a new Lotto Store in the heart of the Verona. The new store extends over 200 sq. m. on one single floor. The important Veronese location brings the number of Lotto stores presently trading in Italy to 33, direct or managed through franchisees.

This new opening consolidates the brand’s presence in Italy and forms part of the broader international retail plan whose objective is to strengthen Lotto’s image in those export markets in which the brand is already present and recognized on the one hand, and to gain high visibility particularly in several emerging markets on the other. In fact, in Asia the openings continue in China, India and Korea, while in Russia, Romania and the Ukraine Lotto already has more than 10 single-brand stores per country.