Starting from 3rd November 2003, Alberto Niero will join Lotto Sport Italia S.p.A. as Chief Sales Officer directly responding to Andrea Tomat, President and CEO.
As Chief Sales Officer, Alberto Niero will be responsible for the coordination of the following Vice-Presidents: National Sales, Vincenzo Rebuf, and International Sales, Mauro Favaretti. The CSO will also coordinate the activities of the Retail Services Department, managed by Roberto Schiavo and the Sales Planning & Coordination Office, currently run by Giovanna Cagnin.
Andrea Tomat will keep filling the position of Chief Marketing and Product Officer ad interim.
Alberto Nieros function falls into a thorough programme of strengthening the companys structure in the sales area, with the specific purpose of providing a faster coordination of sales related activities and a sharper approach to the process of growth and development of the brand in each single market. Nieros presence will also contribute to a more effective and precise action in the sales forecast, planning and control.
Vincenzo Rebuf and Mauro Favaretti will continue handling their functions and key positions as Commercial Directors in their respective market areas.
Graduated in Business Administration, 41 years old, Alberto Niero has previously worked in the Coin Group Department Stores for 6 years; he, then, joined Benetton Sport System – Prince Europe Division – and subsequently, the company Staff Diesel Group. He returned to BSS to head the Rollerblade Division. His growing career started in the Accounting and Control areas and proceeded, with ever increasing responsibility, in the Commercial area.
“I wish Alberto Niero a successful start in his new position and extend my wishes to the whole Lotto sales structure for a long lasting and fruitful cooperation. I look forward to seeing you becoming a strong and motivated team, capable of achieving important and prestigious goals and continuing in the way of success that has lead us so far,” declared Andrea Tomat.
