The Lotto Sport Italia Marketing & Communication Office welcomes its new Director.
Following a long and significant experience, Edoardo Artaldi has decided to take a step in a new professional direction. His role has been recently filled by Alberto Landi, now Italian Sports brand’s new Marketing & Communication Director.
Thirty-two years old with solid sales and marketing experience, Alberto Landi first starting working for the company as a national market area manager in 1999 prior to his promotion to Market Research and License Manager. He also worked, in the past, in the Safilo Group Sports Division and at the European Union Consumer General Management offices in Brussels.
Alberto Landi will answer to Company President and CEO Andrea Tomat with the objective of expressing the highest level of brand excellence through an integrated communication program coherent with the brand values.
As Marketing & Communication Director, Landi will co-ordinate the sponsorship, advertising and press & public relations areas as well as the activities he has been in charge of thus far.
