Following the May inauguration of the flagship store in Milan, two new Lotto factory outlets opened in September, one situated in Mantuas Bagnolo San Vito fashion district and one in Molfetta. Both of the new outlets are characterised by an assortment of footwear, clothing and accessories for sport and leisure wear.
The official opening of another new Lotto store situated at 26 via Mercatovecchio in the historic heart of Udine will take place this afternoon at 5.30 pm. The new Friuli stores “christening” will see the tape cut by the Companys Chief Sales Officer, Alberto Niero, together with the Udinese team (of which Lotto is the technical sponsor) and coach Serse Cosmi, who will be the “godfathers”.
The new store is spread over two levels and covers a total sales area of 200 square metres. It houses the sporting world of the Lotto collections from pure performance sports (soccer, five-a-side and tennis) to leisure wear, with a full assortment in terms of footwear, clothing and co-ordinated accessories.
The mens assortment with a broad range of footwear is presented on the ground floor. The first floor is the perfect place for the womens, boys and girls assortments both technical and leisure and the rich collection of products which Lotto has made for Udinese Calcio, as well as those of the other serie A teams that the Italian sports brand sponsors (Palermo, Fiorentina, Chievo, Treviso and Ascoli). Sports underwear, eyewear and cosmetics offerings are also planned for the future.
At the exterior, the four shining windows start by creating a strong emotional impact in a store characterised by particularly effective lighting and shop fittings which take up the brands typical colours – red, white and black played on the base of grey PVC flooring, white walls in raw brick, white lacquered wood furniture, vertical components in black paintwork and satin-finish steel accessories, which all contribute to give the store brightness and practicality. The store is dominated by its spaciousness, the bright red central cash desk block, and numerous posters in the brands new style of communication.
The Friuli store is also an important showcase, and takes the number of Lotto stores now operational in Italy to 29, managed either directly or through third parties. The latest stage in the Companys distribution strategy, this new store opening strengthens the brands presence throughout Italy and fits into the broader international retail plan. The objective of that plan is to strengthen Lottos image in those markets where the brand is already present and recognised on the one hand, and to exploit the opportunity to secure high visibility in emerging markets too on the other. The autumn period will in fact also see other countries as the protagonist, with restyling operations and new openings planned in China, India and Korea, among other countries.
