Loon Outdoors has appointed Hogan Brown to lead its marketing efforts.
Loon said it has seen significant growth in its business recently leading it to require expanded capability marketing to anglers across the globe.
Brown has run an outfitting business and a nonprofit while also serving as a manufacturer’s representative. He also currently serves on the board for the American Fly Fishing Trade Association (AFFTA).
“I am continuously humbled about where life takes me in the fly fishing industry,” said Brown. “I have always believed fly fishing connects people to the natural world in a way that few things do, and to work with a company that shares the same values and holds the natural world in the same reverence I do is an honor.”
“We are thrilled to have Hogan on board with the rest of the crew at Loon,” said Alan Peterson, Loon co-owner. “His tenure in the industry brings valuable knowledge and relationships, and his dedication to the sport will shine through in future marketing efforts.”
“The more anglers connect with rivers, streams, oceans, and lakes mean more people protecting our precious resources,” continued Brown. “And with Loon’s environmentally friendly edict and incredible products, we can help do that smartly by helping people get out on the water and experience those moments that make the sport of fly fishing so special to all of us. I look forward to making anglers’ experiences brighter with Loon”
Photo courtesy Loon Outdoors
