Lolë has launched a shop-in-shop at Paragon Sports, a specialty outdoor retailer in New York City. A selection of Lolë’s winter Live Active and Live Everyday collections became available in mid-December in a Lolë branded area within the store, at 867 Broadway (at 14th), in the bustling Union Square shopping district.

 The concept shop marks a significant growth step for the Lolë, as the brand continues to gain presence and increased sales in the US.

“We are having such great success with Lolë in the US Market and on the eve of our second year, we are thrilled to be able to partner with Paragon Sports in this venture,” said Julie Skirving, Lolë's US Sales Manager.  “We look forward to introducing the Lolë brand with this great new visual presentation to consumers, and to be able to offer this visual strength to other retailers in the future.”

Lolë, an acronym for “Live Out Loud Everyday,” was founded by women in 2001 to design “fashion-tech” clothing for women.