Lohla Sport hired Kristin Ericson as a senior business development executive for its ladies’ golf-lifestyle apparel brand.
Ericson will lead activities in the Pacific Northwest and the Rocky Mountain regions while leveraging her 30 years of institutional knowledge and international connections to grow the business globally.
“Kristin is the consummate professional who embodies all that’s right about our values,” said Lohla Sport Founder and CEO Lisa O’Hurley. “Her winning ways are a coup for our company and customers as she acutely understands what merchandisers and discerning ladies want and the service standards required to engender loyalties.”
Before joining the company, Ericson held a similar position at Greyson for seven years. Previously, she was the national sales manager and a production specialist with golf and ski outfitter Bogner.
Ericson played golf professionally on the Ladies European Tour and in Asia, Australia and South Africa.
“Lisa is the only person for whom I would return to the golf industry after a brief time away because she’s building core styles and cool collections the right way with integrity,” offered Ericson.
Images courtesy Lohla Sport
