Logo Brands, Inc. inked a deal with Mississippi State University as the company’s 34th strategic partner. Beginning January 1, 2024, Logo Brands and Mississippi State University will enter a ten-year exclusive agreement in the tailgate and inflatables categories.
The agreement between the University and Logo Brands gives it the exclusive rights to manufacture, produce and distribute officially licensed Mississippi State Bulldogs tents, chairs, stadium seating, soft-sided coolers, tables, and non-leather inflatable sports balls for the school. Logo Brands will continue to offer a wide selection of additional hard goods products for Mississippi State University, including drinkware, blankets, bags, and pillows.
“We are thrilled about the chance to collaborate with the Mississippi State program,” said Kris Talley, EVP of sales and licensing for Logo Brands. “Having been a prominent supplier of tailgate and outdoor lifestyle products for years, this enhanced partnership will ensure Bulldogs fans have access to premium tailgate products for many years ahead.”
Mississippi State University products will continue to be manufactured and distributed by Logo Brands through top retailers in the U.S., including Sam’s Club, Academy Sports & Outdoors, Belk, Amazon, and Dick’s Sporting Goods, in addition to Mississippi State University’s on-campus bookstore, Barnes & Noble, and the Logo Brands e-commerce site.
Mississippi State University, located in Starkville, MS, is the home to 16 varsity sports teams that have won 151 SEC Championships since the SEC’s founding in 1932.
“Tailgating in the Junction or watching a baseball game from the Left Field Lounge is an experience that exudes Southern charm, camaraderie and genuine hospitality,” said Duski Hale, senior legal administrator and director of licensing for Mississippi State University. “Whether you’re a student, an alumnus or a fan, the tailgating scene at Mississippi State is renowned for its welcoming atmosphere. Logo Brands has always been an integral part of making Mississippi State one of the best places to tailgate, and this partnership will further enhance that game day experience.”
Photo courtesy Mississippi State University
