L.L.Bean reported annual net sales reached $1.56 billion in the fiscal year ended Feb. 23, 2014, a 3% increase over 2012 and said it would pay 8 percent performance bonuses to approximately 5,000 full- and part-time employees for their role.
“We look forward to another successful year in 2014,” McCormick continued. “The past few years have focused on prudent management of the business and conservative growth plans. In the new fiscal year we will make the largest single-year capital investment with an additional $100 million in the Web, Retail expansion and business systems to fuel our continued growth. We will be opening four new stores, expanding our Signature product line and growing the brand as we see continued strengthening of the economy.”
2013 Business Highlights:
- Revenues $1.56 billion
- Men’s and Women’s Apparel and Outerwear and Sporting Goods saw revenue growth, with particular growth in our Hunting and Fishing categories, the heart of our outdoors heritage
- L.L.Bean Boot production continues at an all-time high
- $100 million investment in internal productivity and process improvements
- ForeSee named L.L.Bean #1 in Overall Customer Satisfaction and 2nd in E-Holiday Customer Satisfaction; Internet Retailer named L.L.Bean one of the top 10 online apparel retailers; ranked #1 for email resolution by StellaService
L.L.Bean donated $1.6 million in corporate contributions to nearly 200 nonprofit organizations and an additional $360,000 for disaster relief - Created unique tote bags out of Boston’s Fenway Park infield rain delay tarp, with profits donated to The One Fund Boston to support victims of the Boston Marathon bombing
- Provided Red Sox team and staff with one-of-a-kind red Bean Boots complete with World Series logo to commemorate their 2013 victory
- Most profitable year for retail since the company began operating stores outside of Maine.
- Opened one new store in Freehold, NJ; converted Fayetteville, NY Outlet to full-price store
- First-ever kiosk opened in the Natick Mall and exceed plan by 88 percent
- Outdoor Discovery School participants at an all-time high of 100,900
- Opened new store in popular Jiyugaoka area of Tokyo in October;
- introduced three successful collaborations: Isetan department store, Tokyo Disneyland and Beam’s department store to sell specialty products made by L.L.Bean manufacturing in Brunswick, Maine
- Shipped 173,000 orders Dec. 5 and shipped 3.5 million orders and answered 1,633,424 calls from Thanksgiving to Christmas
- Customer Satisfaction responded to 128,000 contacts on Cyber Tuesday
- Record-breaking United Way campaign raised $1.626 million in corporate and employee donations for United Way offices