will offer consumers a chance to win LIVESTRONG-branded products as part of its “18 Days of LIVESTRONG Fitness” sweepstakes, marking the launch of LIVESTRONG Fitness equipment by Johnson Health Tech North America.

“We're eager to let people know about our exciting new line of LIVESTRONG equipment, which rolled out at Dick's Sporting Goods stores this fall,” said Mike Olson, vice president of sales for Johnson Health Tech NA, the official licensee and manufacturer of LIVESTRONG Fitness equipment. “What better way to build buzz and excitement for the brand than by giving away premium prizes online?”

One lucky winner will be drawn daily and will receive a LIVESTRONG prize package ($60 retail value). The sweepstakes kicks off December 14 and concludes on December 31, 2009. A grand prize winner will also be drawn on January 4, 2010, from the names that were collected over the 18-day period. The grand prize is the winner's choice of a LIVESTRONG LS9.9T Treadmill or LS9.9IC Indoor Cycle. No purchase is necessary to participate.