LIV Golf Investments focused on making strategic investments in golf, announced that it had appointed Atul Khosla as chief operating officer.
Khosla was most recently the chief corporate development and brand officer for the NFL’s Tampa Bay Buccaneers where he held responsibilities in corporate partnership, marketing and event production, game-day entertainment, community impact, digital and media rights.
“The strategic experience Atul brings from his recent leadership positions at a major sports franchise will enable us to execute on our vision of holistically improving and elevating the game of golf around the world,” said Greg Norman, CEO, LIV Golf Investments. “His appointment is yet another example of our dedication to bringing best-in-class talent to help us deliver our mission of growing the game of golf.”
Among his previous positions, Atul served as COO of the Chicago Fire Soccer Club, where he oversaw the day-to-day operations of the team and the growth of MLS in Chicago. He joined the club in 2011 after spending over a decade at General Electric, holding leadership positions following roles at NBC Sports.
“We have an incredible opportunity to create a unique new platform that elevates the game of golf for all professional players and engages golf fans across the world,” said Khosla. “I look forward to being a part of the LIV Golf Investments team to help bring this vision to life and transform the game into an international sport.”
Khosla will be transitioning into his new role over the next month and will report to Greg Norman. He joins an expanding group that includes strategic hires from the golf, sport and entertainment industries, including sports executives Sean Bratches who was recently appointed as chief commercial officer.
PIF, one of the largest sovereign wealth funds offers a diverse international investment portfolio and is the majority shareholder in LIV Golf Investments.
