Fitness lifestyle retailer FIT3 officially opened its doors on Nov. 12 at Tyson's Corner in Washington, DC.  FIT3 representatives call the retailer “the premier destination for fitness equipment, fashion, footwear and health related products” and add that new stores are already in the works for additional DC locations.

FIT3 is the brainchild of retail veteran Jack Steckel, who draws on a career as partner in the investment banking firm Capital Canada Limited, co-founding partner of Golf Town with Stephen Bebis and member of the founding team of Canada-baed Hockey Life

“FIT3 is more than a store,” says Steckel. “It's a destination to explore, experiment and engage in a total fitness lifestyle. It's interactive and exciting and unlike any other retail experience out there”.

Former Bass Pro President Hal Smith has partnered with Steckel as CEO of FIT3.

“We are thrilled to provide the most exciting health and fitness offering anywhere in the country,” says Smith. “Our knowledgeable and passionate experts, coupled with the leading brands in every category, allow for customers to reach any goal they may have for personal fitness, health, and wellness.”

FIT3 offers all of the leading brands, including LifeFitness, Nike, Brooks, Asics, TwinLab, Zobha, Prana, Gaiam and more.

The Tyson's Corner store is over 20,000 sq. ft. and includes fitness equipment, running gear, sports nutrition, cardio boxing equipment, yoga and wellness products and well as an in-store yoga studio and martial arts/boxing ring.