LifeStraw, a global leader in developing innovative filtration and purification products for safe drinking water, has formed a brand licensing partnership with the American Red Cross. Through this partnership, people will be able to use the co-branded LifeStraw products for safe water consumption in case of an emergency or disaster.

The products include the LifeStraw Go Bottle with 2-stage filtration and the LifeStraw Personal water filter, which will be available for purchase at the Red Cross online store and at retail outlets across the U.S.

“LifeStraw is constantly exploring avenues that facilitate impactful social programs for the environment in communities around the world,” said Alison Hill, managing director of LifeStraw. “Working with the American Red Cross aligns with our own global mission to support those in need during disasters, and to educate people on safe water practices during their daily lives, and make sure they have access to safe drinking water.”

“We encourage everyone to have emergency supplies on hand at home, at work and at school,” said Stephen Glockenmeier, vice president of brand strategy and licensing for American Red Cross. “Our brand licensing partnership with LifeStraw will provide people with an easy way to be prepared if something happens to their water supply.”

The American Red Cross recommends that households and businesses have a supply of water on hand for each person in case a disaster occurs.

Photo courtesy LifeStraw