Life Time signed an agreement with LSKD, the Australian activewear company, to outfit its nearly 5,000 female coaches, instructors and trainers across its more than 165 athletic country clubs in North America.
LSKD entered the U.S. in early 2023, opening its headquarters and a storefront in San Diego, CA.
Through the agreement with Life Time, LSKD is the exclusive women’s fitness training apparel brand for the company’s Dynamic Personal Training, Studio Classes and the Signature Group Training Programs Alpha, GTX, MB36, and Ultra Fit.
“We are thrilled to bring the high-energy and impactful LSKD brand, apparel and vibe to Life Time in their first-of-its-kind collaboration in the United States,” said Kelly Warner, Life Time’s vice president of Partnership Marketing. “Our Life Time female coaches, instructors and personal trainers are elated that this already iconic brand with fabulous fits, styles and quality will be their exclusive apparel collection as they empower our members to live healthier, happier lives.”
“We immediately saw great alignment between our respective company missions and values in the pursuit of fitness, well-being and happiness,” said LSKD Founder and CEO Jason Daniel. “We’re excited to work with Life Time in our first big partnership in the U.S. and to provide their female trainers with our high-quality sportswear as we build and inspire our community in the United States.”
Life Time also has a similar agreement with Ten Thousand as the exclusive men’s fitness training apparel brand for the company’s Dynamic Personal Training team, Studio Classes and Signature Group Training Programs Alpha, GTX, MB36, and Ultra Fit.
