Frank van de Ven, vice president of Europe, Middle East and Africa (EMEA) for Life Fitness, has been chosen as a board member for the European Health & Fitness Association (EHFA). Van de Ven will join fellow EHFA leaders in the industry to govern and increase the awareness of the benefits of exercise.

The EHFA is a not-for-profit organization representing the interests of fitness facilities in the European Union. With its objective to get more people, more active, more often, the EHFA is a standards-setting body of the health and fitness industry in Europe that promotes best practice in instruction and training.

With over 23 years of experience in the fitness industry, van de Ven will join a diverse board representing employers, training providers, national associations, fitness equipment suppliers, and a certification organization. The EHFA currently represents approximately 6,000 health clubs and leisure centers and 15 national associations spread across 22 countries. Van de Ven will work with his fellow board members to represent the fitness industry, establishing relationships with national government associations and improving health club standards.

“Within the European fitness industry, we need to provide facility operators and owners with a unified representation to ensure their needs are being fulfilled,” said van de Ven. “EHFA is the ideal organization to ensure our industry is cohesive, and speaks with a single, strong voice to make significant improvements.”