Life Fitness, the fitness equipment maker, has signed Valcke Services BVBA as its exclusive distributor in France.
“The fitness industry in France shows tremendous potential for growth and, being the global leader, Life Fitness is making moves to create a powerful presence in the region,” said Frank van de Ven, vice president, Life Fitness International Business Unit.
Valcke, formerly known as Valcke Bowling Service, has distributed bowling equipment in Belgium, France and French-speaking Switzerland for Life Fitness' sister company, Brunswick Bowling & Billiards, since 1992
“This growth is a logical next step for our company and will capitalize on our expertise, not only in the French market, but also in the leisure category internationally,” said Luc Valcke, owner of Valcke Services.
Life Fitness operates in more than 120 countries worldwide, through more than 60 distributor partnerships. Valcke will be the exclusive distributor of Life Fitness products in France.
Life Fitness manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation.