Lids Team Sports, part of Genesco's Lids Sports Group, announced the acquisition of Transfer Magic, a technology company that specializes in online embellishment services based in Anderson, IN. Lids Sports Group will principally utilize Transfer Magic's widespread
technology to enhance its Lids Team Sports division's online
customization platform.
Terms were not disclosed.
Lids said the acquisition underscores Lids Sports Group commitment to providing an endless array of products for its customers.
“The addition of Transfer Magic is a strategic fit, providing more opportunities for LIDS Sports Group and specifically LIDS Team Sports to deliver a better customer experience from beginning to end,” said Ken Kocher, Lids Sports Group president.
“Lids Sports Group's commitment to consumers and innovation, combined with our unique online embellishment offerings, presents a long-term opportunity for Lids Sports Group to grow in the multichannel space,” said Hugh Cherry, president of Transfer Magic.
Lids Team Sports is a full service team dealer, custom screen printer, embroidery and sporting goods operator based in Indianapolis, and a division of Hat World, Inc.
Lids Team Sports was founded in 2009 and is made up primarily of regional team dealers Anaconda Sports (Lake Katrine, New York), the former Brand Athletics (Tigard, Oregon), and the former Impact Sports (Madison, Wisconsin). What began as a modest 10-state sales territory in 2009 spans 50 states today. The company provides all-inclusive institutional sporting goods to a broad range of customers throughout the United States, including colleges and universities, high schools, corporations, and youth organizations. The business offers a diverse selection of products – jerseys, warm-ups, fleeces, polo shirts, jackets, t-shirts, shorts, shoes and other team uniform sportswear and a complete line of sporting equipment – and services such as team fundraising support. The company also operates the Internet sites www.lidsteamsports.com and www.anacondasports.com, in addition to a LIDS Team Golf division and a catalog business.
