Lids opened a flagship store on the Las Vegas Strip. The two-story building is the retailer’s largest concept store at 12,000 square feet.
Beyond a wide assortment of licensed apparel and headwear, the store includes features not showcased in its other stores, including two large-scale LED screens to view prime-time games and upcoming in-store athlete signings, among other initiatives.
The store houses 50,000 SKU’s of fashion and sports merchandise, including licensed products representing local teams, including the Las Vegas Raiders, Las Vegas Golden Knights and Las Vegas Aces. Autographed NFL, NBA, MLB, NHL, MLS, WNBA, and collegiate merchandise from Fanatics Authentic and Upper Deck, are showcased in a dedicated section.
“Opening our newest and largest Lids store to date in the heart of Las Vegas was an obvious choice for us as the area is a shopping destination known around the world,” said Britten Maughan, president, Lids. “The new flagship offers ample product offerings to residents and visitors alike, no matter your team affiliation, whenever you’re shopping on The Strip. Furthermore, it’s a look at what’s still to come from Lids as we continue to expand Lids’ footprint domestically and abroad.”
The store also includes Lids’ Custom Zones, where customers can custom-embroider products purchased on-site.
The store’s opening marks the company’s further expansion in brick-and-mortar, having announced its latest collegiate product-focused retail concept, Lids University, in July.
Lids operates concept stores, including Locker Room by Lids, and team-specific stores, Yankees Clubhouse and Dodgers Clubhouse. The NHL, NBA and Paris Saint Germain U.S. are Lids’ partners, and it manages several international flagship stores for each league and team’s respective U.S. and international Flagship store locations.
Lids operates over 1,500 stores in North America, Europe and Australia.
Photo courtesy Lids