Lids announced a new retail distribution partnership with the card company. Lids will now sell Topps’ various trading card products in select Lids retail stores throughout the U.S.
Fanatics purchased Topps earlier this year and has owned a minority stake in FanzzLids, the holding company behind Lids, since 2018.
“Topps is thrilled to partner with Lids for the first International Trading Card Day,” said Wendy Freedman, marketing director, Topps. “It’s a great way celebrate the hobby and also introduce new fans to collecting.”
Collectors can now visit participating Lids stores to shop for their choice of a pack of MLB, UEFA Champions League, Star Wars and Garbage Pail Kids cards. Topps offerings are currently available in more than 300 Lids stores across the U.S., with plans to expand to more than 500 Lids stores throughout the country by this fall.
“Topps is one of the premier card companies and we’re thrilled to be partnering with them to offer our consumers the opportunity to purchase more novelty items in Lids stores,” said Britten Maughan, president, Lids. “Lids is known as the preeminent sports retailer, and we’re consistently focused on providing an exciting and diverse assortment of products and apparel. This partnership allows us to do just that while also catering to a new audience of card collectors.”
