Lids Sports Group, primarily operating under the Lids and Lids Locker Room retail brands, has released plans to set up shop within prime retail locations for the big game in downtown Indianapolis on the ground level of Pan Am Plaza. The company has also secured additional locations at the Indianapolis International Airport to satisfy customers traveling in and out of Indianapolis through Feb. 5, 2012.
“Through the strategic placement of temporary retail operations in convenient locations we are able to meet the needs of fans coming to Indianapolis for the game, offering them a wide assortment of officially licensed AFC, NFC and Super Bowl XLVI apparel and memorabilia,” said LIDS Sport Group President Ken Kocher.
Additional LIDS retail locations include:
- Pan Am Plaza: multiple street level locations. These brick and mortar retail spots are conveniently located within the Super Bowl Village, right across the street from the Indianapolis Convention Center and near Lucas Oil Stadium.
- Indianapolis International Airport: Civic Plaza and Baggage Claim. Three LIDS Locker Room branded 10×16 foot kiosks will be set up in Civic Plaza in the airport. A pop up LIDS Locker Room store will also be set up in Baggage Claim. These stores are in addition to the current LIDS Locker Room retail location in Civic Plaza.
“t is a great opportunity to work with LIDS Sports Group, an industry leading specialty retailer of officially licensed gear, to help create a lasting first impression for the many fans travelling into Indianapolis for the Super Bowl,” said Jeremiah Wise, retail director for the Indianapolis Airport Authority.