Licensing Expo announced the event will return in-person to Mandalay Bay in Las Vegas in 2022. Produced in partnership with industry trade association Licensing International, the return to a live, interactive event is scheduled for May 24-26.
The in-person venue includes three days of networking with an online offering. The Licensing Expo Virtual that wrapped last week said it saw more than 6,000 meetings take place virtually over three days.
“For more than 40 years, Licensing Expo has served as the gathering place for the global licensing community to network, ink deals, and celebrate,” said Anna Knight, vice president, Licensing, Informa Markets, organizer of the event. “We are utterly thrilled to share that we are returning to Las Vegas in-person in 2022, bringing with us a new-age format that encompasses the best of in-person connections enhanced by the best that digital has to offer.”
The event is intended to serve as a cross-category preview of what intellectual properties and emerging trends will shape consumer behaviors and influence pop culture worldwide.
Knight continued: “For many of our exhibitors and attendees alike, this event is where new business connections are made or renewed. It’s incredibly powerful to explore the vibrant Expo floor and discover your next partnership or experience the up-and-coming products that will line retail shelves and shape consumer behaviors in the coming years.”
“Licensing is so tactile, this community wants to feel and experience an IP during business meetings, and Licensing Expo provides a platform to do just that,” said Maura Regan, president, Licensing International. “We hope to see many returning faces and look forward to welcoming newcomers in Las Vegas in a few short months, so we can share the renewed industry-building excitement and ample opportunity that Expo provides.”
