Li-Ning has teamed up with Endomondo, the online sports and fitness community based on real-time GPS tracking for runners and cyclers, to host “Rediscover the Run.”
“Rediscover the Run” is an online event designed to encourage runners to rack up at least ten miles per week during the month of June. At the end of each week, two runners (one male, one female) will be randomly selected from the pool of runners who have completed at least ten miles by the end of the week. At the end of the month, two overall winners will be selected from the pool of contestants who have run at least forty miles over the course of the month.
Weekly winners will be awarded a pair of Li-Ning Liede running shoes; overall winners will receive a full Li-Ning running outfit that includes a top, bottom and running shoes. All participants will receive a 30% discount on Li-Ning running footwear and apparel in June.
“The Rediscover the Run promotion serves as a great event to kick off the summer running season for us and the Endomondo platform is the perfect tool to allow runners to track their progress” said Craig Heisner, VP of Sales, Marketing and Merchandising for Li-Ning. “At Li-Ning, innovation and community are key elements of our company philosophy, so we’re excited that the Li-Ning brand and product line is playing an important role in bringing runners together in new and exciting ways.”
The “Rediscover the Run” event marks Li-Ning’s debut in the running market in the U.S. Following up on the success of the brand’s launch in the U.S., Li-Ning continues to work with athletes in a wide range of sports and venues to showcase the Eastern values and philosophy of movement that lie at the heart of the brand.
Li-Ning offers a full line of running shoes and apparel designed to meet the needs of today’s runners. For more information about Li-Ning’s line of running products, please visit http://shop.li-ning.com.
