Li Ning Company, Ltd. has hired of Zhao Dong Sheng as group vice president and chief financial officer.

Zhao will head Li Ning’s finance department with full responsibility for its financial and treasury functions as well as investor relations.

Zhao has over 24 years of experience in the consumer goods industry. He previously worked for Swire Coca-Cola (China) Co., Ltd. as finance general manager. He is a senior accountant of the People’s Republic of China, a fellow member of Certified Practicing accountant in Australia, a Chartered Global Management accountant and a fellow member of the Chartered Institute of Management Accountants.

In early June, Li Ning announced that Terence Tsang, its former CFO retired due to retirement age.