Hong Kong-based multinational Li & Fung Limited will become a sourcing agent for China's Li Ning Company Limited's brands in both international and domestic market.
The agreement will cover sourcing for a certain range of brands in both
international and domestic China market, including soft goods for Li Ning's popular running, basketball and lifestyle lines.
Bruce Rockowitz, President of Li & Fung (Trading) Limited, said, “We are very pleased to source for many of Li Ning's highly popular sports brands in China. Clearly, China has already become a huge consumer market that continues to expand and offer tremendous opportunities. This represents not only another world-class addition to Li & Fung's existing customer base, but also a significant step forward in our growth strategy for the LF Asia platform.”