Peak Rock Capital has agreed to sell Lew’s Holdings, the owner of Lew’s Fishing, Strike King Lures and Hunters Specialties,  to BDT Capital.

No financial terms were disclosed. The deal is expected to close in several weeks. Robert W Baird & Co was financial adviser to Lew’s on the transaction with McDermott Will & Emery LLP providing legal advice.

In partnership with Peak Rock, Lew’s Holdings has successfully executed a series of transformational growth and operational initiatives, including the acquisition and integration of five founder or family owned businesses; development of a deep bench of leadership talent; substantial investment in product innovation; and significant expansion and reorganization of the Company’s commercial organization.

Peter Leibman, managing director of Peak Rock and board member of Lew’s, said, “Lew’s investments in industry leading talent and product innovation, along with the addition of several new brands have resulted in outstanding growth and have positioned the Company for long-term success. We are thrilled with the accomplishments of Lew’s and its outstanding management team over the last few years with the support of Peak Rock.”

Ken Eubanks, chief executive officer of Lew’s, added, “Lew’s significant investment in new brands, product development, and our team would not have been possible without the tremendous support of Peak Rock. As we move forward, the Company is excited to work with BDT to continue to rapidly grow our business through additional acquisitions and organic growth initiatives.”

Anthony DiSimone, chief executive officer of Peak Rock, said, “This transaction demonstrates Peak Rock’s ability to invest in transformative growth of founder and family owned middle-market consumer businesses. We look forward to continuing to make similar investments in companies that can benefit from Peak Rock’s strategic and operational expertise and collaboration.”

Robert W Baird & Co. acted as the financial advisor and McDermott Will & Emery LLP acted as the legal advisor to the Company on the transaction.