Lew’s Holdings Corporation, the supplier of fishing and hunting products  through Lew’s, Strike King, and Hunters Specialties, announced that it has acquired Southern Plastics Company Inc., a manufacturer of soft plastic fishing lures.

Southern Plastics’ soft plastic lures utilizes a unique variety of scents, additives, and colors. Southern Plastics has manufactured soft plastics for Strike King for over twenty years. Southern Plastics is based in Eufaula, AL.

Peter Leibman, managing director of Peak Rock Capital, parent of Lew’s Holdings, said, “We are excited about the opportunity to partner with one of the industry’s best-known manufacturers as Lew’s continues to grow organically and through strategic acquisitions. The addition of Southern Plastics enhances our presence in the fast-growing soft plastic lures category. Strike King and Southern Plastics are highly complementary, and we’re excited to utilize the capabilities of Southern Plastics to spport the continued strong growth of Strike King.”

,Ken Eubanks, CEO of Lew’s, commented, “Southern Plastics shares with Lew’s a dedication to providing industry leading products and service levels to our business partners. I am excited to support Southern Plastics in continuing the tradition of exceptional service to our business partners and consumers. Terry Spence and Lisa Hagler, along with their dedicated employees, have done a tremendous job driving growth at Southern Plastics, and we are excited that they will remain involved with the company going forward.”