Levi Strauss & Co. hired Kenny Mitchell as Levi’s brand’s senior vice president and chief marketing officer, effective June 5, reporting to Michelle Gass, president of Levi Strauss & Co.
“Kenny is widely recognized as an innovative marketing leader and talent builder, with an impressive track record of growing global brands and pioneering digital marketing strategies to accelerate value creation,” Gass said. “It is especially fitting to have someone of his exceptional caliber join our Levi’s team in this milestone year, further positioning us for long-term growth and operational success as we celebrate the 150th anniversary of the 501 Jean and the 170th year of the company’s founding. With Kenny onboard, I have full confidence in our ability to continue earning our place at the center of culture and building our global community of Levi’s fans.”
Mitchell brings over 20 years of brand-building global experience in digital, creative and innovation. He joins Levi Strauss & Co. from Snap, the parent company of Snapchat, where he has worked since 2019 as a chief marketing officer. Before this, Mitchell was vice president of brand content and engagement for McDonald’s USA. He also served as head of consumer engagement at Gatorade (PepsiCo). he was named one of “The Most Creative People in Business” by Fast Company and has been included as an innovative leader in Forbes CMO NEXT and AdWeek 50 rankings.
Photo courtesy Levi Strauss & Co.
