Levi Strauss & Co. announced the launch of a new campaign aimed at preventing gun violence.
Company president and CEO Chip Bergh penned an op-ed for Fortune magazine saying business leaders have a responsibility to speak up on issues that threaten the American “fabric.”
“We can’t take on every issue. But as business leaders with power in the public and political arenas, we simply cannot stand by silently when it comes to the issues that threaten the very fabric of the communities where we live and work,” he wrote. “While taking a stand can be unpopular with some, doing nothing is no longer an option. That’s why Levi Strauss & Co. is stepping up our support for gun violence prevention.”
